Every year we choose a color that we think fits best with the mood and trends of that new year. The color of the year 2014 is Teal; a beautiful deep green-blue hue that stands for balance, refinement, calm and versatility. Teal is often used to describe the beautiful blue-green of the oceans.
The color of the year is not chosen randomly. On the contrary, Flexa works with a team of color experts who come to the trend color of the year in weeks of consultation. It all starts in September, when our color-occupied design specialists invite a number of independent designers in the fields of interior design, industrial production, fashion and architecture to discuss the trends for the next eighteen months.
Once the color predictors have determined the core colors and trends, around twenty experienced Flexa color experts are flown in from all over the world. In a three-day meeting, the trend concepts are focused on one overarching trend idea, five trend stories with matching color palettes, and of course the color of the year is determined.
A concept that always comes into play during the workshops is the 'spirit of the times'. This means that at any given moment all experts talk about the same things and make designs with more or less the same materials and colors. By looking closely at the spirit of the times, we can capture our mood of the moment - a crucial part of the predictive process.
After the consultation sessions, the predictors compose mood boards. This helps them to get a better idea of the significance of the trends that have been identified. "A picture often says more than a thousand words, so mood boards are an indispensable part of the trend story," explains color forecaster Heleen van Gent. "We start with a huge pile of photos, magazines and books, and from this we distil a handful of images that perfectly illustrate the trends. Those images are in turn the inspiration for photography. "
Then the team goes to work with photographing every trend. "We work with different photographers and stylists every year," says Louise Smith, one of the Senior Global Color Designers. "That way, photography stays fresh and the different trends get their own visual language."
When the work of the photographers, stylists and decorators is on it, the color predictors give each trend an appropriate name and describe it. Read more on www.colourfutures.com and let us know what you think.